This was printed in the Jerusalem Post on 2 Feb 09. “Obama makes me want to be smarter. He makes me want to get involved.” That’s what a teary-eyed Beyonce said after gloriously singing to the new First Couple’s dance as hundreds of millions of people around the globe looked on. Beyonce captured what is happening all around the world right now. President Barack Hussein Obama has managed to do bring out not only people’s hope but also their desire to lead intelligent and caring lives. This is, indeed, remarkable, inspired change. I had a startling conversation recently with the editor of Ma’ariv Lanoar, a weekly teen magazine produced by one of Israeli’s leading daily newspapers, Ma’ariv. The man, a spindly, spikey-haired, thirty-something with multiple facial piercings, offered me his experienced counsel about how to reach teenagers. “Celebrity,” he said. “We always have a celebrity on the front cover. It’s the only way to get teens to read our magazine. We have to appeal to the greatest common denominator.”